An AI visibility audit, and what it actually tells you

An AI visibility audit checks four things. Whether the assistants can reach your site at all, which is a robots and crawler question. What they currently say about you when asked, which is a citation and entity question. Whether your pages are written in a form that can be quoted, which is a content question. And whether you can measure any of it afterwards, which is where almost everyone comes unstuck. It takes about a week and it ends with a list you can act on.

Rated 5.0 from 20 Google reviews · A local SEO agency based in Haywards Heath

What we check

Crawler access for OAI-SearchBot, PerplexityBot, ClaudeBot, Claude-SearchBot and Googlebot, because a robots line written years ago is quietly excluding some businesses from ChatGPT answers today
What ChatGPT, Gemini, Copilot and Perplexity currently say when asked about your sector, your services and you by name
Which of your pages, if any, are being cited, and which competitor is being cited instead
Whether your content is written answer-first, in a form that can be lifted into an answer
Your entity footprint: Google Business Profile, directories, Companies House, Wikipedia adjacent sources, and whether they agree with each other
Structured data, including whether it is valid, because on this platform alone we found twenty pages of FAQ schema silently broken by the content editor
Your measurement setup, including whether your analytics is counting AI referrals at all

The measurement point nobody mentions

Google Analytics now has an AI Assistant channel in its default channel group, covering arrivals from sources like ChatGPT, Gemini, Copilot and Grok. What it does not include is Google’s own AI Overviews and AI Mode, which arrive as ordinary organic search.

So the AI number most agencies report to their clients omits the largest AI surface there is. Worth knowing before you pay anyone to report on it.

There is a second gap worth exploiting. Bing Webmaster Tools currently gives site owners more granular first party AI citation data than Google does, including citation share against the same grounding query. Almost nobody has looked. We look.

What you get

A written report with a score out of 100, the faults listed in priority order with the effort each one takes, the exact pages and lines to change, and a one page summary you can hand to whoever does your web work.

You also get the evidence: the prompts we ran, the answers we got and the dates we got them, so you can repeat it in three months and see whether anything moved.

What it costs

The audit is £250 excluding VAT, fixed fee, findings yours whether or not you go further. The managed programme that follows is £500 pounds a month excluding VAT. Both figures are current as at September 2026.

We audited our own site first and scored 34 out of 100. The faults are published on this site. We think an agency that has not done that to itself should not be charging you to do it to you.

    
 
 
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    Cat Black 
 
 
 
 Trustindex verifies that the original source of the review is Google. Amazing! i did work experience here for a week , they made me feel so welcomed and allowed me to get really involved in what they do like sitting in during meetings and work on my own projects using real clients.I loved it!
  
 
      Posted on Google  
    Rebecca McMillen 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have been working with Phoenix Marketing this year to help improve not only ticket sales to our Mud Monsters Run event that happens every year but to improve all aspects of our marketing from the website, to social media, local awareness, paid advertising and beyond. The team could not have been more welcoming and positive, I trusted them and had total confidence in them from day one! Both Stuart and Tommy have gone above and beyond at every stage and their ideas have been game changing. The website updates and changes to boost the SEO have made a world of difference, our traffic is up and the number of customers quoting ‘Google’ as the place they found us has never been this high. Our runner numbers are up, social interaction is much higher and the website is performing better than ever. Not only that, the run has become even more meaningful thanks to initiatives from the team with their contacts and local network.  We are helping schools to fundraise and working with local charities such as the Sussex Cancer Fund which is such a wonderful charity to be able to help and has grown our presence even more. I cannot fault Phoenix Marketing and I look forward to continuing our journey, I am so excited about what could happen next, I only wish we had started working with them sooner.
  
 
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    Danny 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Phoenix Media Marketing has been a genuinely positive and valuable experience for our business. We engaged Stuart and his team to manage and develop our social media presence, and from the outset they brought fresh ideas, clear structure and a strong understanding of how to position our brand within the local community. What really stood out was their focus on promoting our team and the people behind the business. This helped us present a more personal and approachable image, which is incredibly important in financial services where trust and relationships matter so much. The content felt authentic, professional and aligned with our values. Phoenix also encouraged us to get more involved in community activity, charity campaigns and interactive content such as competitions, which significantly increased engagement and local visibility. These initiatives not only strengthened our brand presence but also contributed to generating new enquiries and client relationships over time. Stuart and the Phoenix team were proactive, creative and very easy to work with. They took the time to understand our business, our goals and our culture, and tailored their approach accordingly. It felt like a true partnership rather than a supplier relationship. I would happily recommend Phoenix Media Marketing to any business looking to improve their marketing, strengthen their brand and build meaningful connections within their community.
  
 
      Posted on Google  
    Troy Tolhurst 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Phoenix Media Marketing has been an absolute pleasure. From the very beginning, they took the time to understand our business at UK Turnstiles and have consistently delivered high-quality, high-converting leads that have resulted in thousands of pounds’ worth of orders. Their approach is thoughtful, strategic, and always focused on driving real results. The website they created for us is excellent clean, professional, and built to convert. It has strengthened our online presence and given us a platform we’re genuinely proud to showcase. Their SEO strategy has been exceptional, helping us climb the search rankings and attract the right customers organically. This has made a noticeable difference to our visibility and inbound enquiries. On top of that, their social media strategy has been superb engaging, well-planned, and perfectly aligned with our brand. It’s helped us reach a wider audience and build stronger relationships with our customers. We’re absolutely delighted with the service, expertise, and care Phoenix Media Marketing has provided. A truly outstanding partner for any business looking to grow.
  
 
      Posted on Google  
    Elizabeth Wickenden 
 
 
 
 Trustindex verifies that the original source of the review is Google. If you are coming from a place of knowing very little about websites, analytics & SEO, and are concerned that you won't know where to start, or how to explain what you need, Phoenix Marketing are really good at being patient and supportive and expertly steering you in the right direction to help you improve your digital habits, boost your online visibility and grow your business within your budget. Highly recommended.
  
 
      Posted on Google  
    Dario Packham 
 
 
 
 Trustindex verifies that the original source of the review is Google. stuart, amy and jacky did a amazing job! took over are marketing and turned it around in a short space of time!
  
 
      Posted on Google  
    Tracey Cumming 
 
 
 
 Trustindex verifies that the original source of the review is Google. I couldn't be more thrilled with the results I've seen since working with Phoenix Marketing. As a life coach and RTT Therapist specializing in helping overwhelmed and exhausted women, I knew I needed to improve my online presence to reach more potential clients. My website's SEO was in dire need of attention, and that's where Phoenix Marketing came in. From our initial consultation, the team at have been professional, knowledgeable, and incredibly supportive. They took the time to understand my business goals and the specific challenges I was facing. Their comprehensive SEO strategy included a thorough audit of my website, keyword optimization, and content enhancements that were tailored to my niche. Within just a few months, I noticed a significant improvement in my website's search engine rankings. My site traffic increased, and most importantly, I began attracting more clients locally who were genuinely interested in my coaching services. The personalized approach Stuart and his team took made all the difference. They didn't just apply generic solutions but crafted a strategy that resonated with my target audience. Their expertise in SEO has not only boosted my online visibility but also enhanced the overall user experience on my website. I now receive consistent inquiries and have successfully converted many of these leads into long-term clients. The boost in client engagement and the steady growth in my business are direct results of Phoenix Marketing's exceptional work. I wholeheartedly recommend this fantastic team to any business owner looking to improve their SEO and Social Media to attract more clients. Their dedication, expertise, and results-driven approach have been invaluable to my business growth. Thank you, Phoenix Marketing, for helping me reach new heights!
  
 
      Posted on Google  
    Julia Mewes 
 
 
 
 Trustindex verifies that the original source of the review is Google. Phoenix Marketing supported the launch of our new practice in Peacehaven. Stu clearly knows his stuff and has surrounded himself with a team of great people. I really enjoy working with him, and find his enthusiasm and energy infectious. It was fascinating to see the statistics building and changing, as they got stuck in, and the reach we achieved was beyond my hopes. Can't thank you enough, guys. Dr Julia Mewes, The Mewes Vets
  
 
      Posted on Google  
    Jacqui Bloom 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
  
 
      Posted on Google  
    Jo Gibson 
 
 
 
 Trustindex verifies that the original source of the review is Google. "I cannot thank Phoenix Media Marketing enough for the incredible job they did rebuilding my website and improving the functionality and booking system. As a Zumba instructor and owner for Rocket Fitness, having a user-friendly website is essential for my clients to easily book classes and stay updated on schedules. Phoenix Media Marketing not only met, but exceeded my expectations with their attention to detail and quick turnaround time. The five-star service I received truly helped elevate my business and I highly recommend them to anyone looking to take their online presence to the next level. Thank you, Phoenix Media Marketing, for your exceptional work!" - Jo from Rocket Fitness

AI questions we are often asked

Can you guarantee ChatGPT will recommend my business?

No, and neither can anybody else. The engines do not publish their selection logic and it changes. What we can do is remove the reasons you are currently excluded and strengthen the signals that make citation more likely.

Is this just SEO with a new name?

There is real overlap, because Google says its generative features run on the same core ranking systems. But crawler control, entity consistency and answer-first formatting are separate work, and product visibility in ChatGPT runs off a feed rather than your markup entirely.

Do I need an llms.txt file?

Probably not as a tactic. Google states you do not need AI text files to appear in its generative results, and no major provider documents reading one from third party sites. We keep ours because it costs nothing. We will not sell you one.

How long does the audit take?

About a week from receiving access. The fixes that follow depend on how much of it is content and how much is technical.

How will I know if it worked?

We set the measurement up as part of the audit, including the Bing citation reporting most people never switch on, and we rerun the same prompts on the same dates so the comparison is honest.

Book the AI visibility audit, or run the free instant check on your domain first and see whether you need the full thing.

or call 01444 523105