Marketing for veterinary practices
Veterinary marketing has an unusual shape. Most of your revenue comes from clients you already have, so retention matters more than acquisition. New client decisions are made quickly, locally and emotionally, often on a phone, often at a distressing moment. And your reviews carry more weight than in almost any other local sector, because people are choosing who to trust with an animal they love. That combination changes what is worth spending on.
What works for practices
- Local search and the map pack, because near me is how an anxious owner finds you at nine on a Sunday evening
- A Google Business Profile that is complete, current and shows the practice and the people
- Reviews gathered steadily, which is the strongest single signal in this sector
- A website that makes registering, booking and finding emergency hours obvious on a phone in under ten seconds
- Retention: reminders, health plans, follow ups, and content that keeps you useful between visits
- Recruitment marketing, because in this sector the hiring problem is often larger than the client problem
Launching a new practice
A new practice has a specific problem: it needs clients before it has any reviews, any local authority or any word of mouth. That means the early months lean on paid search and the local profile far more heavily than they will later, and the plan has to change deliberately as organic visibility arrives rather than drifting.
MEWS VETS - SUSSEX
+ 11.5 %
increase in organic traffic in just 3 months
We carried out a full SEO audit, which led to new SEO rich content creation, and launching a backlink outreach campaign. To support the new practice launch, we created a lead funnel, ran targeted Google PPC ads, and identified key postcodes with pet-owning demographics.
Phoenix Marketing supported the launch of our new practice in Peacehaven. Stu clearly knows his stuff and has surrounded himself with a team of great people. I really enjoy working with him, and find his enthusiasm and energy infectious. It was fascinating to see the statistics building and changing, as they got stuck in, and the reach we achieved was beyond my hopes. Can’t thank you enough, guys.
– Dr Julia Mewes, The Mewes Vets