Dolphins Optometrists
A brand face-lift powered by social media, B-roll and testimonial video
Key Stats
47
New keywords ranking top 3 on Google
23
AI citations across ChatGPT, Gemini & AI Overview
1,500
local opportunities identified across Sussex
92%
site health score with zero technical errors
+1.2%
search visibility and climbing
About Dolphins Optometrists
Dolphins Optometrists is an independent eye-care practice at Dolphin House, 33 Muster Green, Haywards Heath – serving Sussex and the surrounding towns of Burgess Hill, Cuckfield and Lindfield. Known for an exceptionally thorough clinical approach (advanced Rodenstock DNEye® scans, myopia management, orthokeratology and a dedicated TEAR dry-eye clinic), the practice engaged us to refresh how that clinical excellence shows up online.
The Challenge
Dolphins Optometrists had the substance, real clinical depth, from advanced eye scans to a dedicated dry-eye clinic but their brand didn’t quite reflect it. The website and social channels felt a little dated and generic, there was no video to bring the practice to life, and search visibility had started to slip. Patients walking through the door were getting excellent care, but people finding them online weren’t getting the full picture.
Our Process - 3 Stages
BRAND REFRESH
We gave Dolphins a warmer, more confident visual identity across their website, social and in practice touchpoints, without losing their clinical credibility.
CONTENT CAPTURE
A one day shoot produced cinematic B-roll and three patient testimonials, which turned into a full library of hero videos, social cuts and vertical trailers.
SOCIAL & SEO ROLLOUT
We launched a 90 day content calendar and rebuilt key service pages around local search intent to turn that content into visibility and enquiries.
The Result
We’re building Dolphins a brand that finally matches the quality of care behind it and it’s already paying off. Search visibility is climbing, new keywords are breaking into the top rankings, and the site’s technical health is in great shape. It’s still early days, but the signs are exactly what we’d hope to see, with clear targets ahead to keep building the momentum.
Key Stats
- More people are finding them in Google searches - visibility is climbing and dozens of new search terms are now landing on page one.
- Showing up when people ask AI tools for recommendations - Dolphins is already being mentioned 23 times across tools like ChatGPT and Google's AI answers, so patients researching eye care are seeing their name.
- A website that works properly behind the scenes - no broken links or technical errors, so it's fast, easy to find and ready for new content to land well.
- A strong list of local opportunities to grow from - 1,500 relevant websites identified that could link back to Dolphins, helping more people discover them online.